CDD

selected projects

Creative Directors Duo
with one shared vision: to craft ideas 
that matter and mean something. Together,
we bring a balance of words and visuals,
strategy and artistry, insight and impact.

Grigory Rakovskiy , Pavel Lukyanov

& Julia Borisova      

Pyaterochka // Bread starvation

music video
branded content
campaign
OOH

Youtube

Sometimes, we all feel the temptation to take a bite of that hot, crispy baguette fresh out of the oven.

This simple insight became the heart of our ad campaign, featuring the debut music video of “ZOYA” (a project by Sergey Shnurov). The story takes place in the bakery section of a local Pyaterochka store, where Zoya struggles to resist the irresistible allure of freshly baked goods.

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