selected projects
Creative Directors Duo
with one shared vision: to craft ideas
that matter and mean something. Together,
we bring a balance of words and visuals,
strategy and artistry, insight and impact.
Grigory Rakovskiy
& Julia Borisova
Creative Directors Duo
with one shared vision: to craft ideas
that matter and mean something. Together,
we bring a balance of words and visuals,
strategy and artistry, insight and impact.
Grigory Rakovskiy
& Julia Borisova
rebranding
big idea
campaign
video
digital
big idea
campaign
video
digital
Korkunov // For Those Who Matter
Korkunov chocolates have always been associated with luxury and elegance – but we decided to redefine that image.
What comes to your mind when you hear "an ad for an elite brand of chocolates"? Perhaps in an old luxurious mansion on a hill? Beautiful women and men savoring sweets Riding horses? Made of gold…
For years, this was the image of Korkunov. Until we relaunched it with the new concept: "For those who matter." Now, Korkunov tells stories about what people truly feel and how those feelings shape their actions.
We’re still crunching the numbers, but it seems both campaigns were a huge success—so much so that even our competitors had to rethink their strategy to stay in the game.