selected projects
Creative Directors Duo
with one shared vision: to craft ideas
that matter and mean something. Together,
we bring a balance of words and visuals,
strategy and artistry, insight and impact.
Grigory Rakovskiy
& Julia Borisova
Creative Directors Duo
with one shared vision: to craft ideas
that matter and mean something. Together,
we bring a balance of words and visuals,
strategy and artistry, insight and impact.
Grigory Rakovskiy
& Julia Borisova
Orbit // Time to Speak
campaign
video
digital
video
digital
for the FIFA World Cup in Russia.
The idea was simple: let Russians be who they truly are—kind, sincere, and genuinely hospitable people.
How? By showing that it’s okay to speak imperfect English—whether with a thick accent, limited vocabulary, or questionable grammar. What truly matters is speaking from the heart.
Although Orbit wasn’t a sponsor of the championship or the national team and had no football background, we created one of the most impactful ad campaigns during a highly competitive period, both on TV and digital platforms.
Based on deep cultural and behavioral insights into Russian society, the campaign was widely embraced, driving a remarkable impact on sales and brand metrics.